Article 1: Chipotle's Evolution: From Burrito Pioneer to Customization King
Article 1: Chipotle's Evolution: From Burrito Pioneer to Customization King The Rise of America's Favorite Mexican Grill Chipotle Mexican Grill has revolutionized the fast-casual dining landscape since its inception in 1993. What started as a single restaurant in Denver has grown into a global phenomenon, fundamentally changing how Americans think about quick-service Mexican food. The chipotle menu represents more than just food options; it embodies a philosophy of fresh ingredients, customizable meals, and sustainable sourcing that has influenced countless competitors. The brand's commitment to "Food with Integrity" has set it apart in an industry often criticized for processed ingredients and artificial additives. Steve Ells, the founder, envisioned a place where customers could enjoy restaurant-quality food in a fast-food setting, and this vision has largely come to fruition through careful ingredient selection and innovative preparation ...